Deena Varshavskaya is the founder and CEO of Wanelo (“wah-nee-loh,” from Want, Need, Love) a digital mall where users can discover and buy products from anywhere online.

[2][3] Varshavskaya was born and raised in Yakutia, Eastern Siberia, by a stay-at-home mother and a political journalist father.

[10][11] After dropping out of Cornell, Varshavskaya moved to New York City[4] and launched her first web startup, ReelACT, a talent video directory for actors.

[10][11] She then moved to Los Angeles[4] and worked for a social network doing product management and user experience design for two years.

[29] In 2014 she was named one of Fast Company’s Most Creative People in Business,[30] included in Details Magazine’s list of Digital Mavericks,[31] named an “Influencer” on the National Retail Federation's “List of People Shaping Retail’s Future,"[32] and recognized by Glamour Magazine as one of "35 Women Under 35 Who Are Changing the Tech Industry".