[1] The idea originated in 2012, at the Los Angeles LGBT Center when staffers decided to talk to people who voted against same sex marriage to understand them better.
[5][6] Kalla and Broockman's study, published in 2016, found that ten minute conversations did have an impact on residents’ views of transgender issues.
They worked with Showing Up for Racial Justice New York City (SUFRJNYC) and studied the organization's facilitation of a deep canvassing conversation about reparations for Black Americans.
[4] While not confirmed by the study due to its exploratory nature, Brennan and Jackson[4] found evidence that cognitive dissonance and perspective-taking were important concepts that may play a role in deep canvassing.
[citation needed] Their website also includes deep canvassing scripts on climate change, clean energy, and nature-based policies that are available for downloading.