Founded in 1996, the company produces a range of products including air and water CPU coolers, computer cases, power supplies, computer peripherals, and accessories.

DeepCool has a manufacturing facility in Shenzhen, and branch offices in the United States, Europe, and other Asian countries.

The company name was inspired by the IBM supercomputer Deep Blue.

The company opened its first manufacturing facility in January 2000 for component production, testing, and assembly.

On January 11, 2020, DeepCool released a new brand identity.