[1] The ward is home to the Deepdale football stadium of Preston North End.

The ward is a predominantly urban area of terraced housing, notable for one of the largest South Asian populations in the city.

The ward forms part of the Lancashire County Council electoral division of Preston Central North.

The ward is in the north-east of the city on the outskirts of the centre, largely following Deepdale Road from HMP Preston to Watling Street Road, then continuing through terraced and detached housing in an easterly direction.

A number of Stagecoach in Preston services use the local roads through the area.