The managing director was Dave Lincoln, with Mark Matthews as programme director, and at that time the station was owned by the Miss World Group, later known as Trans World Communications (owned by Owen Oyston) and which eventually became part of Bauer Radio (previously EMAP Radio).

The total survey area of the station for RAJAR is broadly defined as western, southern and central Lancashire including parts of Greater Manchester and Merseyside, but the station is audible on FM from Cumbria down into Wales towards The West Midlands and minor parts of North Shropshire From its launch, Rock FM was based at studios in a converted church (St. Paul's) in Preston.

[8] Rock FM retained its own local news bulletins, traffic updates and advertising.

[12] Networked programming originates Bauer's London headquarters or studios in Birmingham, Manchester and Newcastle.

Headlines are broadcast on the half hour during weekday breakfast and drivetime shows, alongside traffic bulletins.