Deepgrooves was an Auckland, New Zealand-based independent record label formed in 1991 by Bill Lattimer, Mark Tierney[1] and Kane Massey.

Distributed by Festival Records (NZ) Ltd., Deepgrooves was responsible for a series of influential jazz and urban releases including early recordings and production work from Zane Lowe,[2] Phillip Fuemana, Justyn Pilbrow, Simon Holloway, Mike Hodgson, Anthony Ioasa, Joost Langeveld and Andrew Morton (aka The Submariner).

The label also registered numerous Top 10 and Top 40 chart placings over the decade, with its biggest commercial success being the 1994 NZ number one hit, "Hip Hop Holiday" by the group 3 The Hard Way, the first New Zealand hip hop single to reach number one.

In 1995, Massey established the label's in-house recording studio and film production company, Kaiun Digital, with Chris Sinclair and Dean Mackenzie.

Massey also started a sub-label called Lost Records, to release guitar-based music from the likes of Greg Fleming, Thorn, and Jordan Reyne.