Defense wins championships

The phrase is often credited to American football head coach Bear Bryant, who led the Alabama Crimson Tide to six championships during his tenure with the team.

Paul "Bear" Bryant is often credited with coining the phrase, which stems from a longer quote attributed to him: "Offense sells tickets.

[6] Dallas Mavericks general manager Nico Harrison used the phrase when defending his trade of Luka Dončić to the Los Angeles Lakers in February 2025.

[7] Philadelphia Eagles quarterback Jalen Hurts used the phrase when complimenting his defensive teammates following the team's win in Super Bowl LIX.

[12] Some statistical analysis by academic researchers and sports media members alike have provided moderate pushback on the adage's assertion.