[2] Founded in 1985,[3] the museum was opened in 1988 to "house the history of Alabama football, with special emphasis on the legendary coach" Paul William "Bear" Bryant.

[6][7][8] In addition to building its collection, the museum has begun focusing on public programming such as informational and education services and tours for school groups.

[5] The University of Alabama campus and the local communities' support have helped to establish the museum as one of the attractions to the region.

Among the exhibits at the museum are a Waterford Crystal houndstooth hat which commemorates the Coach's headwear and the Daniel Moore painting used to create the 32-cent U.S. postage stamp which celebrated the life of Bryant.

The museum also houses a research room where all of Alabama's games, both victories, defeats and even embarrassments can be viewed and studied.