According to the organization, the group is "working to bring long term reform to the Republican Party."
"[7] The group's co-founder, Eric O'Keefe, said, "Our goal is simple, to ensure the delegates are not misled to believe they must follow orders or rules set by others.
"[8] O'Keefe added that he believes state laws and state party rules purporting to bind delegates to a particular candidate based on primary or caucus results are unenforceable and would lose a court challenge.
[9] Delegates Unbound began airing national television advertisements in late June 2016.
The group's first advertisement spliced together clips of President Ronald Reagan and Donald Trump and urged Republican delegates to follow their consciences.