Deli de Luca

[1] There are 22 stores in Oslo,[2] four in Bergen,[3] one in Stavanger, two in Trondheim, two in Kristiansand, one in Skien and two in Mo i Rana.

[5] The Deli de Luca founders had been frustrated by what they perceived as a rigid and uncreative environment within Reitan's 7-Eleven business.

With the financial support of several silent partners, the five broke out on their own to create a cross between a convenience store and a delicatessen.

[7] According to Capoferro, the sale of Deli de Luca was driven by its financial backers' wish to cash out at a pre-set exit date.

[6] NorgesGruppen has a reputation for acquiring smaller Norwegian food retailing chains and leaving them a wide latitude in their branding and front office operations, but leveraging its purchasing power and back office platform to boost operating margins.