Their product range is dedicated to gaming computers and accessories and can be identified by their alien-themed designs.

[5][6] The development of the company is also associated with Frank Azor,[7] Arthur Lewis,[8][9] Joe Balerdi,[10] and Michael S. Dell (CEO).

[11] Alienware was established in 1996 as Saikai of Miami, Inc. by Nelson Gonzalez and Alex Aguila, two childhood friends.

[24] Alienware announced that it would be releasing a series of video game consoles starting in 2014, aiming to compete with Sony's PlayStation 4, Nintendo's Wii U, and Microsoft's Xbox One.

[27] The Graphics Amplifier allows an Alienware laptop to run most full length (or smaller, non-hybrid) desktop GPUs.