The aim is to create a very strong bond between the company and its customer or its complementors (other products and services in the same business ecosystem).
The model was first thought about at a confab of alumni that took place at Massachusetts Institute of Technology (MIT).
[5] The development of the delta model created a large amount of research into the drivers of sustainable profitability for businesses.
[11] Haxioms are a set of principles, proposed by Arnoldo Hax, which serve as a framework for the conceptualization of the Delta Model, and since it somehow challenges the conventional wisdom regarding strategic thinking: Arnoldo C. Hax and Dean Wilde publications[14] 1.
The Delta Project: Discovering New Sources of Profitability in a Networked Economy (2003) Palgrave Macmillan 2.