Deluxe Reading

Topper Corporation was a United States toy and board game manufacturer based in Elizabeth, New Jersey.

The company, founded and run by Henry Orenstein, a holocaust survivor, produced toys under several brand names including: Johnny Lightning (scale model cars, released in 1969), Johnny Seven OMA (toy weapon), Dawn doll, and Suzy Homemaker.

In late 1950s, Orenstein sold the company for $2 million (although he continued in charge of the business), and the name was changed to "Deluxe Reading Toys".

They were also the first company to manufacture Sesame Street dolls officially licensed by Children's Television Workshop and Henson Associates, until the company's financial problems caused CTW and Henson to terminate the contract in January 1973.

[6] The toys were packaged in large, colorful boxes that could be easily seen atop grocery store shelves.

Illustrated ad for the Ding-A-Ling toy robot line, 1971