To make them known and to help distributing mixtapes and merchandise, Samy founded the branch Hamburgs Finest.
On February 12, 2007, an internet show called Deluxe Zoom started broadcasting live performances and backstage footage of the label's artists.
In July 2007, Deluxe Records broke away from Capitol Records/ EMI and is now an independent label distributed over Groove Attack.
On March 14, 2008, Snaga & Pillath broke up with Deluxe Records due to misunderstandings relating to business.
In December 2008, they released a sampler with the title Liebling, ich habe das Label geschrumpft.