[4] The channel allowed users to order food and drinks from a list of restaurants and shops close to them, have it sent to their homes and pay on delivery.
[8][9] Each genre included a list of restaurants, stores and services in a nearby area, district, neighbourhood or village, along with estimated arrival time and opening/closing hours.
[12] Demae Channel also had a soundtrack, with a different theme for each menu and food genre,[13] and several campaigns were hosted for it, such as a limited giveaway of miniature reproductions of their delivery bikes and another with Nintendo Points cards.
[17][18] However, both versions were announced to be removed from the Wii Shop Channel and the Nintendo eShop on 22 February 2017, and the service was finally discontinued on 31 March 2017.
[6][19] The channel received a lot of interest, mainly from overseas audiences, when content creator Thomas Game Docs uploaded a video to YouTube about it in May 2019.