Generations[a] is a brand created by Nintendo to denote games on the Nintendo DS and Wii that are intended to appeal to a broader audience (mainly adults and the elderly) than the traditional gamer.

[1] Despite this, some games that were introduced under the brand continue to receive follow-up entries on the contemporary and future Nintendo consoles.

Generations brand was initially conceived in Japan as a response to the country's faster population aging rate compared to Western regions, with Nintendo seeking to attract non-traditional gamers to supplement their shrinking target market of hardcore gamers.

[4][5] Big Brain Academy and Magnetica were the first games in North America to have the designation for the Touch!

The Nintendogs series is one of the most popular DS software titles, selling 23.96 million units as of May 2009, followed by Brain Age at 19.01 million units[10][11] and Brain Age 2: More Training in Minutes a Day!