For example, in a manufacturing business, dynamic pricing can be used to manage demand.
[1][2] Dell Inc., is one of the best examples of companies that practice Demand Shaping and dynamic pricing.
[3] From its currently available supplies, Dell posts special sales weeks that influences the demand.
This can be done through a variety of means, including pricing strategies, marketing campaigns, and product design.
Other techniques used in demand shaping include bundling, which involves offering products or services together at a discounted price, and segmentation, which involves targeting specific groups of customers with customized marketing campaigns.