Conrad is an author of books on design,[1] and also the creative director of cultural institutions and firms, such as the Center for Future Publishing and DADADUM.
[10][7] In the same year, Conrad renamed his atelier Automatico Studio[9] and became a member of the Alliance Graphique Internationale (AGI).
From 2007 to 2015, he applied an experimental approach to graphic design, inspired by the masters of the Swiss School such as Max Bill as well as others such as Bruno Munari.
[12][7] In 2017, he elaborated a new approach aimed at reducing complexity and highlighting meaning, inspired by minimal art and some Japanese philosophies and close to the poetics of emptiness.
[9] Conrad also transfers these concepts into the currents of thought initiated by Emil Ruder, AG Fronzoni, and Georg Staehelin, from which he draws inspiration.
This technique is borrowed from printers who wash up their machine after a job by squirting alcohol into the plates, to remove residual ink as the press is running.
[15] WROP allows the designer to interfere with the hydro and chemical settings of the machine while it is printing, altering standardized production through manual interventions which dilute the ink on the plates with water.
[17] He also uses generative algorithms and artificial intelligence for the autonomous design of editorial and multimedia works, analyzing and interpreting, also in real-time, textual and visual data.
The stamp, which is in the commemorative and Priority Mail A category, was issued in Switzerland for one year for a total of 1.5 million printed copies.
Differently from previous works, the WROP printing technique was applied on pre-printed black text on white paper to partially veil it in a random way.
Influenced by the stylistic heritage of the Swiss fair, he created an identity based on the balance and contrast among colors.
The screen-printing technique was used, allowing an increase of the density of the color making the surface more reflective and the contrasts more vivid.
[2] In 2016, Conrad designed the visual identity for the Swiss Basic Income Campaign proposed by Generation Grundeinkommen.
Characters were displayed on a LED screen connected to a PC, which received signals about the visitors' positioning from an Xbox Kinect 360.
[22] This work includes a custom font, derived from a parametric generation process that was developed from hand drawings.