Denis Hennequin (born June 8, 1958) is a French businessman, entrepreneur and administrator, including past and current non executive director roles for John Lewis,[1] Eurostar,[2] SSP Group PLC, 1001fontaines (NGO), KellyDeli LTD, Picard (Chairman), Pret A Manger (NED) and Bakkavör Group Ltd.[3] In 1984, Hennequin graduated from law school.

[5] To counter this sentiment, Hennequin launched a successful "Born in the USA, made in France" public relations campaign, proclaiming that the franchises are French-owned, employ French people and use 80% French-produced products.

He also dedicated resources into re-imaging 70% of the branches in France to better integrate the fast-food chain into the European context, incorporating hardwood floors, upholstery seating, attractive facades and even gas fireplaces.

[6] From July 2005 to November 30, 2010, he served as President of McDonald's Europe Limited and was responsible for 6,600 restaurants in 40 countries.

[8] In September 2011, Hennequin unveiled plans to dynamize Accor's economy brands and introduced the Group's new signature "Open New Frontiers in Hospitality".