In April 2000, Danmarks Radio launched a song contest for children aged 8 to 15.

The idea drew the attention of Norway and Sweden in 2002, thus creating a pre-Scandinavian song contest entitled MGP Nordic.

The European Broadcasting Union picked up on the format and launched a pan-European version in 2003, known as the Junior Eurovision Song Contest, with Denmark, Norway, and Sweden being three of the 16 participating countries.

Danmarks Radio (DR) held a national final to select the Danish national final for the first Junior Eurovision Song Contest, to be held in Denmark's capital Copenhagen.

10 songs competed in MGP 2003, held on 3 May and hosted by Camilla Ottesen and Gordon Kennedy.