Denmark plants trees (Danish: Danmark planter træer) was a Danish TV-telethon event held on Saturday 14 September 2019 which aimed to raise funds for planting 1 million new trees in Denmark in order to inspire Danes to climate action.
The event is widely regarded as the world's first telethon to fight the climate crisis.
It was decided to keep the online donation website open, and two weeks later the goal of 1 million trees were reached.
[5] The event was broadcast by TV2 which is the largest government-owned subscription TV-station in Denmark, aiming to place focus on climate change and the role of forests and trees in the countering climate change.
The format was developed by the Danish TV production company Tiki Media and the producer expressed hope that the event would spread to other countries in order to engage the public in the climate issue.