Dennys, Lascelles Ltd was a major agricultural firm based in Geelong, Australia.
[1] It was reconstituted as a public company, Dennys Lascelles Ltd, in 1912.
It was acquired by the Australian Mercantile Land and Finance Company in 1978.
[3] The company's 1872 bluestone woolstore in central Geelong is listed on the Victorian Heritage Register, and now houses the National Wool Museum.
An 1881 annexe was demolished in 1983, while the 1990 demolition of the landmark 1910 "Bow Truss Building" addition to the woolstore caused a major controversy over heritage preservation.