The National Wool Museum was established in Geelong, Victoria in 1988 as part of the Australian Bicentennial Celebrations.

Housed in the former Dennys, Lascelles Ltd Woolstore at 26 Moorabool Street, Geelong,[1] the Museum began its life as the National Wool Centre and was opened by Her Majesty Queen Elizabeth II on 14 April 1988.

Proposals for the National Wool Centre were put forward as early as 1979.

[2] The National Wool Museum was established by the Geelong Regional Commission in 1988 as Australia's only comprehensive museum dedicated to the wool industry at the local, state, national and international level.

Today, the building is now home to the National Wool Museum, Denny's Kitchen (restaurant) and Lambys (nightclub).