Depend is a Kimberly-Clark brand of absorbent, disposable undergarments for people with urinary or fecal incontinence.
Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market.
[3] Depend was originally test marketed as the Conform brand in Green Bay, WI.
The original products begun being made in 1983 and were liners, available in regular and extra absorbencies.
In 1984, Depend Shields were added for slight incontinence in regular and extra absorbencies.
In 1998, 3 dimensional pull-on underwear were introduced and these completely replace adult diaper style 'briefs' that had tape tab closures.
That year, the Depend shields were phased out due to their other product, Poise pads, used for slight female incontinence.
The product was originally unisex in style; in March 2009, Depend introduced gender-specific adult underwear in the United States and Canada.
In 2012 the company introduced very slender brief-style products, Silhouette for Women and Real Fit for Men, aimed at the Baby Boomer market.
Both the refastenables and Maximum Protection briefs are designed for night-time use; another night-time brief, Night Defense, was introduced in 2016, initially for women who wet the bed, but later introducing the Men's version in 2019.
[5] In 2012 the company's advertising featured younger celebrities who were not incontinent but agreed to model the Depend brief-style products for charity.
[9] In the Homestar Runner game Peasant's Quest, the character Rather Dashing will wish he had "Depeasant adult undergarments" when facing Trogdor the Burninator.