Derek Sarno is an American plant-based chef, cookbook writer and co-founder of the website Wicked Kitchen.
[5] He participated in the 2016 Seed Food and Wine Fest in Miami, including using mushrooms to "taste, and even feel, like your favorite meaty meals" according to Men's Journal.
[6][7] In his role at Tesco, where vegetarian and vegan product sales increased 25% from 2016 to 2017, Sarno helped to develop their plant-based food options, such as by doubling the vegetarian and vegan entreés of their 2017 Christmas product line.
[8][2][9][10] He argues that "the approach that will win" for plant-based food is increasing its availability and convenience, especially in the UK, which he believes lags behind the US.
"[13] VegNews listed Wicked Healthy as one of the "Top 100 Vegan Cookbooks of All Time" in 2024.