Zaggora is a British-based company specialising in women's activewear[1] and health foods [2][3][4] that is best known for their Hotpants[5] and Hotwear clothing line.

[8][9][10] The idea behind Zaggora originated from Dessi Bell’s wedding preparations, when she designed a method to lose weight in a short time span.

[11] She proceeded to develop several prototypes of sports pants,[12] and in 2011 she and her husband, Malcolm Bell (entrepreneur), founded Zaggora with a £25,000 investment from private savings.

[14] Zaggora has formed partnerships with major retailers including Equinox Fitness, Boots UK, Dick's Sporting Goods, Selfridges, and others.

[15][16] The company has launched a series of health foods including protein smoothies, superfood shots, and detox teas.