Dev's song "Booty Bounce" was sampled on Far East Movement's hit single "Like a G6", which reached number one in the US and sold over four million downloads in the country.

Dev was signed to Universal Republic in October 2010 and released her debut single, "Bass Down Low", on November 16, 2010, which peaked within the top ten of the charts in the United Kingdom.

In mid-2016, Dev started promoting her second album with a lead single called "#1" (featuring Nef the Pharaoh), which reached the top 15 on the Billboard Rhythmic Songs chart.

[1] Dev's second studio album, I Only See You When I'm Dreamin', was made available for pre-order in July 2017; it includes the singles "All I Wanna Do" and "Come at Me" and is her first full-length project since 2011's The Night the Sun Came Up.

It was just to make me feel good like how music usually do but Niles [of the Cataracs] came across to my page and was really into my voice and they kind of got me into singing and opened up my eyes to business opportunities".

[5] She dropped out of college in her first year to pursue her singing career and was then signed by Los Angeles-based record label and management team, Indie-Pop, who also discovered the Cataracs.

Six months later, Dev and the Cataracs' song "2Nite" began to gain exposure on the radio, the music video channel MTVU and the Billboard Hot Dance Airplay chart.

[6] The two songs were made in the same summer, at the time where Dev and the Cataracs "were grinding it out in the studio pretty tough together," making a couple of "simplistic random tracks.

[8] In August 2010, a video was made for "Booty Bounce" directed by Ethan Lader, and uploaded it onto YouTube, where it has generated over 20 million views.

[6][9] In October 2010, Dev was signed to Universal Republic and her first official single, "Bass Down Low", was serviced to rhythmic radio stations in November.

"Bass Down Low" achieved its greatest success in the United Kingdom, where it peaked at number ten on the UK Singles Chart in June 2011.

She explained of the album's genres, "typical pop music is not what I am only good at doing; I have a lot of ideas and hip-hop influence records, some electro ballads.

She featured on a song by British boy band JLS, "She Makes Me Wanna", which peaked at the top of the UK Singles Chart in the United Kingdom.

Dev also released two more promotional singles through Twitter, "Poison" and "Call Me", both covers of Bell Biv DeVoe and Blondie, respectively.

She also featured on French DJ David Guetta's album, Nothing but the Beat on a song called "I Just Wanna F" with Timbaland and Afrojack.

[20] Dev has also featured on a single by Swedish singer Eric Saade, "Hotter Than Fire", which was released on November 2, 2011, in Sweden.

Dev teamed up with Spanish singer Enrique Iglesias on a track called "Naked", which was produced by the Cataracs and was released as the third single of the repackaged album.

[23] In November 2013, Dev also collaborated with Canadian singer Mia Martina for her single "Danse" which gained popularity in Latin and dance charts throughout spring 2014.

In December 2015, Dev was also featured as the lead vocalist on the club hit "Electric Walk" by electro house producer Nytrix.

"[28] In response to being compared to both Kesha and Uffie, Dev said, "I just feel that I have a lot more to say and the ability to have an eclectic sound, I'm not bashing either artist, but I'm going to be able to give you a little bit more than what you've heard on those records.