"Parade" is an electropop rapped song which has been compared to Dev's previous hits like Bass Down Low, Fireball and In My Trunk.
Dev performed live the song at #DDICL[clarification needed] before a football match the day of its release [1] along with her previous single Honey Dip and her hit In The Dark, as well as on her Bittersweet July tour.
The song starts with catchy high-drum beat and suggestive howls interspersed with the expression "Like you're welcome" and followed by the rapped chorus broken by the "Heeyyy", while the instrumental here shows for the first time prolonged bass similar which have been compared by the critics to her featured-in-single Like A G6.
The music video for "Parade" was directed by Aris Jerome, who in the same period has also made a maritime photoshoot for Selena Gomez that became popular in a few days.
The video also includes frames of girls holding burning firecrackers and white balloons, Dev's dad driving an old cadillac and the producer NanosauR.