Devassa is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.

[citation needed] The Japanese-owned[1] Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult company, Playboy.

Cooper Hefner (son of Playboy founder Hugh Hefner[2]) and Playboy Playmates were present for the launch in Brazil's Rio de Janeiro.

The marketing of the product entails a bottle shaped as either a Bunny-waitress or an hourglass.

Though the company's prime market is Brazil, there were plans to expand to other territories.