The firm promoted most of the major rock concerts and festivals in the Pittsburgh tri-state area (Pennsylvania, Ohio, and West Virginia) where the words 'Produced by DiCesare-Engler' became a familiar tagline in radio and television ads.
The venue was named the number one mid-size concert auditorium in the United States by Billboard magazine in 1978.
[2] The theatre remained number one for several years until it was announced in November 1983 that the Pittsburgh Cultural Trust had purchased it for 12.1 million dollars.
[8] DiCesare Engler also owned or operated other national top grossing venues in the 1980s and 1990s including the Syria Mosque, AJ Palumbo Center, and the IC Light Amphitheatre,[9] as well as co-promoting concerts at the Star Lake Amphitheater in Burgettstown, Pennsylvania.
[12] They also promoted a pay-per-view concert[13] known as the Rolling Rock Town Fair which averaged 90,000 in attendance.