It originated with the establishment of the first-ever call center by the Life Circulation Company in 1957.

[2] In 1963, the company developed a sales campaign to support local sports teams and not-for-profit organizations.

Time Inc. magazine spun off and sold their telephone subscription unit to Life Circulation Co. in 1976, forming DialAmerica Marketing.

DialAmerica also extends services for over 300 magazine publications,[3] calling on behalf of large publishers like Condé Nast for magazines including Reader's Digest, People and Us Weekly.

In 2004, DialAmerica filed papers with the Federal Communications Commission seeking a national exemption from do-not-call lists.