[1] The company raised approximately $315 million in funding from various investors, including $200 million from Fidelity, Sun Microsystems and Google founding investor Andy Bechtolsheim, iPod co-creator Tony Fadell, eBay founding president Jeff Skoll, Twitter founder Evan Williams, Facebook co-founder Andrew McCollum, actor Leonardo DiCaprio, and businessman Jean Pigozzi.

[3][4] In November 2016, the company purchased Vrai and Oro, a jewelry brand founded by entrepreneur Vanessa Stofenmacher.

[7] The company claimed the tariffs penalize businesses to an excessive degree for using polishing services in China.

[8] The company grows diamonds using the chemical vapor deposition (CVD) method, a vacuum deposition process in which a small piece of natural diamond is placed in a plasma reactor for a period of about two weeks.

but without the resource intensiveness, hazards, and environmental concerns that occur with diamond mining.