In November 2007, the track "Diamond Hoo Ha Man"—one of the songs debuted at Guilfest—was distributed as the first single on a limited vinyl release, restricted to 1500 copies.

[3][4] The single was planned to be distributed by Parlophone, but EMI refused to fund its release, along with any costs for the creation of an accompanying video.

The front cover displays the band in a group photo with their instruments; (the photography for this is credited to Kevin Westenberg) the guitar Gaz Coombes is pictured with is a Fender Telecaster Deluxe and the overall album artwork design was compiled by Traffic.

[19] The three singles from Diamond Hoo Ha received a fair amount of airplay on rock radio stations with all three entering the Xfm playlist.

The NME said that the album was "definitely worth making a Hoo Ha over", and Uncut claimed that it was "Twenty four carat stuff guaranteed.