Diaper bag

Some are now being made with rigid handles and wheels so that someone can cart one around, allowing that person to hold the baby more firmly, complete more tasks (like opening a door, paying a cashier, or using a phone), and reduce lower back pain.

My Child magazine suggests a brightly colored diaper bag is harder to lose and can help combat the "baby blues".

According to Fortune in 2006, "To gain an edge, smart manufacturers are doing whatever it takes to capture the attention (and aesthetics) of today's chic parents-to-be who are willing - sometimes even eager - to pay top dollar for products that seamlessly blend fashion and function.

The court found that Macy's had infringed on Gucci's trademark by selling diaper bags with green and red bands and the wording "Gucchi Goo.

[7] Companies also produce diaper bags with a more rugged look, as part of a growing sector of the baby-products market designed to appeal to men.