Dice.com is a career website based in New York City with primary sales and development operations in Urbandale, Iowa and Denver.

In the book, Benner says "the dice imagery actually captures fairly well the type of high-rolling lifestyle that high-end contractors aspire to.

In 1999, Dice opened the career website to direct hiring companies while continuing to serve the recruiting and staffing industry.

[11] In 2001, the parent company, Earthweb, changed its name to Dice Inc.[12] In October that same year, Dice.com moved operations to Urbandale, Iowa.

In February 2003, Dice Inc. filed for bankruptcy under Chapter 11 to recapitalize, the reason behind was that "EarthWeb had issued a large amount of debt in 2000 that resulted in an unstable corporate structure.