Die Dame

Most of the original fashion layouts and cover pages were created by mostly female designers and artists such as Erica Mohr, Hanna Goerke, Martha Sparkuhl, Janina Dłuska, Julie Haase-Werkenthin, Gerda Bunzel, and Steffie Nathan.

Renowned male commentators such as writer Friedrich Freksa and costume historian Max von Boehn were granted a large amount of space in Die Dame.

In 1923, Petra Fiedler, the daughter of the well-known modernist architect Peter Behrens, joined Die Dame's design team which caused the magazine to become more popular.

[2] In 1925, a Viennese designer, Ernst Dryden, was named chief artistic director of Die Dame , which caused a shift from the previous positive tone of modernity.

In 1925–26, Arthur Schnitzler's Traumnovelle (English: Rhapsody: A Dream Novel) was serialized in Die Dame before being published in book form.

His cover for November 1928 showing a languid beauty in the middle of a vast circle of sports cars all pointed lustfully towards her, is an image of the Jazz age Woman to match celebrity, Tamara's iconic self-portrait.

"[1] There is no reliable information about the magazine's readership, but the publisher's concept and price suggest that it circulated among women of the middle and upper-middle classes.

Die Dame 1912
Janina Dłuska, Cover design for Die Dame magazine, 1920s.