Most of the original fashion layouts and cover pages were created by mostly female designers and artists such as Erica Mohr, Hanna Goerke, Martha Sparkuhl, Janina Dłuska, Julie Haase-Werkenthin, Gerda Bunzel, and Steffie Nathan.
Renowned male commentators such as writer Friedrich Freksa and costume historian Max von Boehn were granted a large amount of space in Die Dame.
In 1923, Petra Fiedler, the daughter of the well-known modernist architect Peter Behrens, joined Die Dame's design team which caused the magazine to become more popular.
[2] In 1925, a Viennese designer, Ernst Dryden, was named chief artistic director of Die Dame , which caused a shift from the previous positive tone of modernity.
In 1925–26, Arthur Schnitzler's Traumnovelle (English: Rhapsody: A Dream Novel) was serialized in Die Dame before being published in book form.
His cover for November 1928 showing a languid beauty in the middle of a vast circle of sports cars all pointed lustfully towards her, is an image of the Jazz age Woman to match celebrity, Tamara's iconic self-portrait.
"[1] There is no reliable information about the magazine's readership, but the publisher's concept and price suggest that it circulated among women of the middle and upper-middle classes.