The company was a prominent shirt sponsor of the German Bundesliga clubs MSV Duisburg between 1977 and 1981 and Borussia Mönchengladbach during the 1990s.

In addition to the Diebels brands, various products from the Beck & Co. brewery, which also belongs to the Anheuser-Busch Inbev Group, are bottled in Issum.

In addition, Diebels drove in the 1990s at the German Touring Car Championship with the Dane Kurt Thiim and Jörg van Ommen from Moers.

After almost 30 years of complete specialization in Altbier, the Diebels brewery range was expanded again on February 13, 2005, as announced on October 8, 2004, to include a beer brewed in Pilsner style.

In January 2018, AB InBev announced its intention to sell Diebels together with the East German Hasseröder brewery to the financial investor CK Corporate Finance GmbH (CKCF) from Kronberg im Taunus (Hesse).