[2][3] In addition to highlighting copied designs, Diet Prada has drawn attention to cultural appropriation and lack of diversity in publishing and fashion companies.
[4][5] Several hours before The Great Show was scheduled to begin, Diet Prada shared screenshots of direct messages alleged to be from Stefano Gabbana, in which he appeared to denigrate China and Chinese people.
[4][5] Diet Prada later described the incident in an interview with Fast Company as a moment when they realized they had the ability to effect major change within the fashion industry.
[6] The two would browse photographs of runway shows, noticing similarities between the pieces and older designs, and created their Diet Prada Instagram account in 2014 "just for fun".
Vogue described Liu's motivations behind the collection as his own take on "the seedy cool of Las Vegas, à la Tom Wolfe and Hunter S. Thompson, without falling victim to its cheesy ick factor".
Some brands and individuals who have been criticized by Diet Prada have described receiving angry and sometimes threatening comments from the account's followers for long periods of time.