After releasing his fourth studio album Sevolution in 2006, Seven spent the next three years working on entering the American music market.

After the unsuccessful stint, he returned to South Korea and began recording songs for Digital Bounce.

The language barrier, as well as the lack of proper music and marketing, is believed to have led to Seven's failure in the United States.

[1] During his absence in South Korea, label-mates Big Bang and 2NE1, among other groups, emerged into the music market.

[1] Digital Bounce features music similar to his previous work, but with a "touch of his own color"; Seven expressed that the songs may sound "somewhat unfamiliar" to his fans.

[4] "I'm Going Crazy" is a medium-tempo song based on R&B and pop, similar to the sound of his earlier music.

[6] "Drips", a song about intimacy, was banned by the Ministry of Gender Equality and Family for "sexually suggestive" lyrics.

[7] Kang Seon-ae, writer for MyDaily, felt that the album's "sophisticated melodies" helped build a unique music genre.

On July 20, 2010, Seven held a release party and press conference for Digital Bounce in the Cheongdam-dong area of Seoul, South Korea.

[10] Seven also made his comeback performances in the following days on Munhwa Broadcasting Corporation's (MBC) Show!

The music video for the song was released on September 29, 2010, which featured a cameo by his long-term girlfriend, Park Han-byul.

[19] With 24,604 copies sold in South Korean in 2010, Digital Bounce was ranked at number 62 on Gaon's year-end albums chart.