RuPaul's DragCon LA

"[9] IndieWire notes that DragCon is similar to the annual Burning Man art festival in that attendees exhibit radical self-expression, the culture is participatory and inclusive, and what is presented is ephemeral.

In 2020, and due to the worldwide COVID-19 pandemic, social distancing and stay-at-home orders—starting in March throughout California—resulted in large events being cancelled, postponed, or like the "reborn" RuPaul's Digital DragCon 2020, going online.

[10][11] The two-day event was hosted by RuPaul with guests including Jackie Cox, Love Connie, Karen from Finance, Varla Jean Merman, "Friday" singer Rebecca Black, and Tony Hale from Veep.

[10] According to World of Wonder (WOW) co-founder Fenton Bailey, "RuPaul was the first drag queen associated with beauty (products), with MAC Cosmetics in the 1990s.

[9] DragCon "has seen 615% year-over-year growth in beauty vendors and sponsors"; with "more than $8.2 million in on-site sales in 2018, and 93% of attendees purchased merchandise valued at $200 or more.