Digital Green is an independent non-governmental organization that focuses on training farmers to make and show short videos where they record their problems, share solutions and highlight success stories.
With time, it was found that smallholder farmers in rural India spend anywhere from a half to a full day selling their produce at the nearest market while also incurring transport costs.
They record volumes and sales on the Loop mobile app, which sends receipts to farmers via text messages.
After completing transactions on behalf of all farmers, the entrepreneurs return to the villages to deliver same-day payment and earn their commission.
Through these games, players set up a simulated village economy and have opportunities to relate with the actual farmers that the organization works with in the field.