The Brazilian economy had been extremely busy from 2010 to 2014 when it started to slow down after the 2014 FIFA World Cup which brought a lot of temporary investments to the country as well as cases of political corruption.
According to the World Bank,[1] 81% of the country's population has access to the web, making it a huge 160 million people market segment.
With the outbreak of COVID-19 around December of 2019, businesses around the world were forced to turn their marketing investments to the digital channels.
Mercado Livre, an e-commerce platform similar to Ebay.com, was once valuated at $60 billion dollars,[2] more than one of the Brazilian's largest industries, Vale S.A.
The Boston Consulting Group puts Brazil and other countries like it into a particular digital category: “Straight to Social media."