DAP captures user engagement and workflow information on the backend, which can then be accessed by the organization using analytics.
[4] DAP helps new employees learn how to use the application on the job while they complete tasks using real-time, in-app guidance.
[6][7][8] The organization can obtain insights into the effectiveness and efficiency of its application ecosystem, enabling it to understand and fix the shortcomings in its workflows.
Usage of DAP has reportedly increased user retention and engagement rate, product adoption, and return on investment on internal applications.
[13] This is an issue because there is a direct link between profitability of a company and the user churn rate.