Digital billboard

[1] Digital billboards are primarily used for advertising, but they can also serve public service purposes.

These are positioned on highly visible, heavy traffic locations such as expressways and major roadways.

The Federal Highway Administration (FHWA) conducted a study in 2001 to review the effects of electronic billboards (EBBs) on crash rates.

[4] More recent and extensive studies have affirmed the negative impact of digital billboards on driver attention.

[5][6] Today 46 states have passed laws permitting digital billboards, compared to approximately 33 in 2007.