Companies built on digital platforms will significantly diverge from traditional, hierarchical business structures that typically focus on a single product or market.
[7] These digitally-centered enterprises will offer products and services that are tailored to individual requirements, utilizing algorithms to assess needs based on specific situations, and relying on external partners to provide these solutions.
[7] As an illustration, the concept of Digital-first, as defined by Rohm et al. (2019), involves the integration of digital projects within educational courses, exemplified by institutions like M-School.
Students actively participate in real-world projects, including campaigns for community improvement, and are tasked with generating content for diverse platforms.
Through hands-on collaboration with live clients and the utilization of tools such as Google AdWords and Facebook Advertising, students acquire practical experience in the realms of digital marketing and analytics.