The digital supply chain is a new media term which encompasses the process of the delivery of digital media, be it music or video, by electronic means, from the point of origin (content provider) to destination (consumer).
In much the same manner a physical medium must go through a “supply chain” process in order to mature into a consumable product, digital media must pass through various stages in processing to get to a point in which the consumer can enjoy the music or video on a mobile device, computer, or television set.
In this process, a codec is used to compress the captured digital file into a format which is small enough to be delivered to the end-user, usually via broadband methods.
Additional variables for video include resolution, frame rate and also has its own bit-rate that needs to be specified.
Quality control is required to ensure that a file that has been encoded properly, with desired results and free of corruption.
Ingest is the stage in which the compressed file and metadata are put into the digital asset management system.
[4] Additionally, the digital supply chain aims to create value for the stakeholders and promote societal welfare while upholding ethical principles.
Integration is mainly related to the TOP framework and is one of the most important aspects of the development of the digital supply chain.
[7] By integrating activities such as blockchain and the Internet of Things, inefficiencies within the chain could be reduced.
[9] In order for digitalization to succeed, there must be resources available to shape key capabilities.
[10] Digital Supply Chain Resources and Capabilities Resources in this context are related to technology, the organization’s internal and external infrastructure to support the technology, tangible assets, and intangible assets, and the people operating to create value.