It has offices in 16 Indian cities, Nepal, Bangladesh and Sri Lanka today and employs over 500 people, making it South Asia's largest image management consultancy.

He has actively contributed to the school's vision and mission, emphasizing its value in shaping future public policy professionals.

In a video from the school's YouTube channel, Cherian expresses admiration for the institution's forward-thinking approach and its commitment to nurturing talent for the public sector.

Cherian’s expertise in media and communications complements the organization’s mission to provide credible and influential news to the masses.

His contributions help strengthen the strategic direction of the publication, ensuring that it remains a key player in India's media landscape.

The article delves into his pioneering work in the field, positioning him as a key figure in the development of India's public relations and corporate communications strategies.

[citation needed] Dilip has presented at international panel discussions at the International Public Relations Association IPRA Conference in Cairo; Asia Pacific Workshop of Academic Parliamentarians on Education, Population & Sustainable Development in Krabi, Bangkok, Inter-Pacific Bar Association Women Business Lawyers conference in Hong Kong, ESL workshop in Kraków, Poland.

[14] He has also been regularly involved in trainings at the World Bank and Sardar Vallabhbhai Patel National Police Academy in communication and media skills.

Some of Dilip's noted work achievements in lobbying were the improvement in the perception of his client ITC when BAT (British American Tobacco) was unable to acquire the organization and his lobbying for the import duty cuts on packaging material which he achieved while working for TetraPack.

[22][23] He has been on the governing board of the Advertising Standards Council of India, which oversees ethics, and practices of players in the media space.

He is also the Honorary Director General of the Centre of Image Management Studies - a communication school that is a cooperative venture between several national agencies.

He is a member of the Board of Governing Council of the National Institute of Design (NID) and the Apex Committee of Shareholder Education and Grievance Redressal of the Ministry of Company Affairs.