The Direct Marketing Association of South Africa (DMASA) is a Section 21 Company[1] and self-regulatory organization empowered by law to ensure that direct marketers adhere to a strict code of practice, and to protect the rights of consumers when buying from direct marketing organisations.
[2] The DMA's website carries a national opt-out database where,[3] once registered, users will not be contacted by any member companies of the DMA.
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