Direct Selling Europe (DSE) is a federation of trade associations founded in 2007[1] to represent the interests of the European direct selling industry in the European Union.
It was founded by national direct selling associations from Austria, Belgium, Germany and Switzerland, and 10 European-based direct selling companies (AMC International AG, Déesse AG, Eismann, inmediaOne, Just International AG, Lux International AG, Pierre Lang Europe, Tupperware Brands Corporation, Vorwerk & Co AG, and WIV International AG).
Since then, four other companies joined DSE, including Avon Products.