Direct Supply is a private company that specializes in providing equipment, eCommerce, and services to healthcare organizations and the senior living industry.

Founded in 1985 and headquartered in Milwaukee, Wisconsin, the company offers its products and services to healthcare organizations, skilled nursing, and assisted living communities throughout the United States.

[2] The business began as a direct-mail supplier of housekeeping and maintenance equipment, before finding its niche in senior living.

[2] The company's founder, President and CEO, Bob Hillis, remarked that Direct Supply operated through "legions of smart people and computers.

[7] Occupying more than 9,000 square feet (840 m2) in the German-English Academy building on MSOE's campus, the center has the capacity to hold 60 Direct Supply computer engineers and technology interns.